Write & Rewrite Webinar: September 16, 2010

Master a variety of writing styles on September 16, 2010.

If you can’t write, you can’t communicate. It’s that simple.

Great writing shows up in everything communicators do: podcasts, PowerPoints, video, blogs, e-mails, speeches, posters . . . and of course online and print articles.

Today’s communicators have to master a variety of writing styles: news and features; online and print; audio and video; and social media. You have to be able to switch gears easily as you move among different channels and vehicles.

Which is easier said than done. Organizations tend to suck the good writing out of you, don’t they? Crippling approval processes, boring topics, stiff interview subjects, tons of jargon . . . these can all murder good writing.

Writing is so crucial to the modern communicator that Write and Rewrite (Steve Crescenzo and Jim Ylisela) are dedicating an entire Webinar to the topic. Tune in to watch them turn around boring corporate stories and make them sing; watch as they show proven methods that will improve the writing in all of your vehicles.

Using real-life examples, Jim and Steve will show you:

• A proven system for writing better heads and subheads;

• How to write for social media—which demand a dramatically different writing style than most organizational communicators are used to using;

• How to take basic journalism rules and apply them to the hottest channels in the profession: audio and video;

• How to write feature stories online . . . where, supposedly, nobody wants to read longer stories;

• Five essential writing tips that you can apply to any communication vehicle

• How to protect good writing from the #1 threat to its survival: the approval process

As usual, if you sign up, you’re welcome to submit your own specific questions, as well as actual work samples, to Jim and Steve. They’ll use as much of the material as they can in the Webinar . . . and if they can’t get to your question during the show, they’ll answer it offline.

And, of course, they’ll have their regular C.R.A.P. (Corporate Rhetoric Awards Program), where they have some fun with some of the corporate crap that washes across our desks on a regular basis—and try to learn something at the same time.

Don’t delay! At $149, Write & Rewrite is an unbelievable bargain.

But it gets better: For $199, you can get the webinar and a recording for future use. And if you can’t make it on September 16, you can buy just a recording of the webinar for $129.

Again, this is a great bargain, because for one price, as many people as you want can crowd around a speakerphone and a computer. Register today.